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The Faulkner Challenge at FHSU

Written Business Plan Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Opportunity/Need: Describes the market opportunity.
Opportunity/Need: Describes the compelling need for the product or service, how severe is this problem.
Opportunity/Need: What trends are favorable for the business.
Opportunity/Need: Why is now the time to sell this product/service.
Product/Service: Describes the key features and benefits, current stage of development, and VALUE PROPOSITION.
Product/Service: Why will customers want to buy (how is it different or better than the current offerings).
Product/Service: How is this the APPROPRIATE SOLUTION to the problem/need.
Intellectual Property: All points awarded only if the venture has secured license to or ownership of intellectual property, Partial points awarded if the Potential to secure intellectual property exists.
Industry Analysis: Provides the size, demographics, trends, life cycle stage and growth rate of the industry, Is this an attractive industry to enter.
Industry Analysis: Thorough awareness of competitors and how to differentiate in the market, What have they learned from talking to distributors, competitors, retailers, etc.
Marketing: Are they focusing on the correct customer for their target market, What methods will they use to raise awareness of their product and gain interest from the customer.
Marketing: Are these effective marketing techniques for this type of product and business, Explains knowledge acquired by talking to potential customers.
Operating Strategies: They know How the product/service will be created (make or buy) and delivered to the customer.
Operating Strategies: What role will strategic partnerships play in the venture (suppliers, distributors, etc.), Have they secured the necessary suppliers, vendors, distributors, etc. to make this happen.
Founding (Management) Team: Who is the founding team and do they have the skills needed to succeed.
Founding (Management) Team: What advisors are needed for this type of business and did they secure them.
Founding (Management) Team: What are the gaps and what will they do to fill them.
Financing/Profit Potential: Know How much money is needed and how they will acquire it, Team presents a Realistic assessment of cash requirements—inflows and outflows, Expected Profit margin (%), and amount of profit.
Financing/Profit Potential: Knowledge of when the business will break even and become profitable, Demonstrates potential to generate levels of revenue and profit to sustain and grow over time.
Writing: Professionalism of document (spelling, grammar, format, vocabulary, use of charts, diagrams).
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