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Executive Summary

Weight
33.3%
Description
The Executive Summary is a concise written overview of the business that explains the opportunity, the solution, and how the business plans to operate and grow. It should clearly describe the market need, the business model, the product or service, and the strength of the entrepreneur, while presenting the idea in a connected, easy-to-understand way. This document helps judges understand both what the business is and why it has the potential to succeed.
Guidelines & information

Specific Requirements:
· No longer than three pages.
· At least 10-point font.
· At least .75-inch margins on all four sides.
· Should summarize key elements of the business in a clear and cohesive way.
· All submitted work must be the original work of the members of the business (entrepreneurs and/or mentors).
· Any submission that does not meet these requirements will be disqualified from the Executive Summary component.

The submitted Executive Summary must cover the following general aspects of the business:

  • Market Opportunity
  • Business Model & Sustainability
  • Management Strength
  • Product/Service Solution
  • Clarity & Cohesion 

Please review the Executive Summary Rubric for full judging criteria.

Submission deadline
Mar 2, 2026 11:59 PM CST
Judging deadline
Mar 9, 2026 11:59 PM CDT

Rubric

Market Opportunity: Sizeable market need presented, with the ability and plan to capture it.
Business Model: Company has a viable plan to grow a profitable business.
Management Capability: Founder/team demonstrates the ability to effectively grow the company.
Product/Service Offering: Customer focused solution with a clear value proposition.
Clarity & Cohesion: The business idea is clearly explained, easy to understand, and feels thoughtfully connected.
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