2025-26 Bourbon County YEC

Executive Summary Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Company • States their mission • Fully describes the product or service to be offered • Outlines the company’s history • Identifies the business structure & owners • Establishes short- & long-term goals

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Marketing • Describes the target market • Explains the size of the market and market trends • Defines and describes the competition • Establishes how they will be unique from the competition • Describes how they will promote their product/service

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Management & Operations • Lists key personnel & describes their roles • Identifies sources of outside assistance • Describes day-to-day operations

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Management & Operations • Lists key personnel & describes their roles • Identifies sources of outside assistance • Describes day-to-day operations .

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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