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Executive Summary

Weight
20%
Description
The Executive Summary is a written business summary, in PDF format, including details of how the business intends to operate. An executive summary is similar to a business plan, but usually shorter, covering much of the same information in summarization.
Guidelines & information

Specific Requirements:

  • No longer than three pages.
  • At least 10-point font.
  • At least .75-inch margins on all four sides.
  • Must be submitted in PDF format.
  • All submitted work must be the original work of the members of the business (entrepreneurs and/or mentors).
  • Any submission that does not meet these requirements will be disqualified from the Executive Summary component.

The submitted Executive Summary must cover the following general aspects of the business:

  • Market Opportunity
  • Business Model
  • Management Capability
  • Product/Service Offering

Please review the Executive Summary Rubric for full judging criteria.

Submission deadline
Dec 9, 2025 1:00 PM CST
Judging deadline
Dec 9, 2025 1:00 PM CST

Rubric

Company • States their mission • Fully describes the product or service to be offered • Outlines the company’s history • Identifies the business structure & owners • Establishes short- & long-term goals
Marketing • Describes the target market • Explains the size of the market and market trends • Defines and describes the competition • Establishes how they will be unique from the competition • Describes how they will promote their product/service
Management & Operations • Lists key personnel & describes their roles • Identifies sources of outside assistance • Describes day-to-day operations
Management & Operations • Lists key personnel & describes their roles • Identifies sources of outside assistance • Describes day-to-day operations .