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Elevator Pitch Video

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Weight: 33.3%
Description: The Elevator Pitch is a short pitch of an entrepreneur's business that will be reviewed by a panel of judges. The goal of an elevator pitch should be to provide a brief overview of the business and to leave the audience excited to learn more. It should be a supplement to your Executive Summary and should be between 90 seconds to three minutes.
Guidelines & information: Specific Requirements:
Video pitch should be a minimum length of 90 seconds with a maximum length of three minutes.
Video pitches should not exceed the three minute time limit or are subject to disqualification from the component.
All submitted work must be the original work of the members of the business (entrepreneurs and/or mentors).
Video pitches must be made public so that judges can view.
Any submission that does not meet these requirements will be disqualified from the Elevator Pitch component.

Frequently Asked Question: "Who should I be pitching to?"
Answer: Students should not consider this a "role play" where they are pitching to investors or customers. Students are pitching a business idea to a panel of judges who are evaluating their idea and pitch based on the rubric/criteria provided. Students are not asking for an investment or selling to a customer - they are explaining their business idea.

The submitted video should consider cover the following general aspects of the business and Executive Summary:
Market Opportunity
Business Model
Management Capability
Product/Service Offering
Financials
Business Overview
Expectations

Please review the Elevator Pitch Rubric for full judging criteria.

Students will be evaluated on the following criteria:
Performance: Appearance, confidence, posture, speaks slowly.
Presentation: Clear, concise, understandable.
Expectations: States goals of business, captures attention, persuasive, realistic.
Quality: Includes all necessary points, makes plan clear, appropriate time length.
Originality: Video was creative and original.
Submission deadline: Mar 24, 2026 11:59 PM CDT
Judging deadline: Apr 1, 2026 11:59 PM CDT

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