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Executive Summary

Weight
33.3%
Description
The Executive Summary is a written business summary, in PDF format, including details of how the business intends to operate. An executive summary is similar to a business plan, but usually shorter, covering much of the same information in summarization.
Guidelines & information
Specific Requirements:

  • No longer than three pages.
  • At least 10-point font.
  • At least .75-inch margins on all four sides.
  • Must be submitted in PDF format.
  • All submitted work must be the original work of the members of the business (entrepreneurs and/or mentors).
  • Any submission that does not meet these requirements will be disqualified from the Executive Summary component.

The submitted Executive Summary must cover the following general aspects of the business (scores are 1-5):
  • Market Opportunity
  • Business Model
  • Management Capability
  • Product/Service Offering
  • Financials
  • Business Overview
  • Expectations

Please review the Executive Summary Rubric for full judging criteria.
Submission deadline
Mar 24, 2026 11:59 PM CDT
Judging deadline
Apr 1, 2026 12:00 AM CDT

Rubric

Market Opportunity: Sizeable market need presented, with the ability and plan to capture it.
Business Model: Company has a viable plan to grow a profitable business.
Management Capability: Founder/team demonstrates the ability to effectively grow the company.
Product/Service Offering: Customer focused solution with a clear value proposition.
Financials: Attempt to accurately projected financial requirements, cash flow, income, etc.
Business Overview: Explains business, team and key roles, relevant experience, intended legal structure, product/service offered, location, timeline, funding needed, etc.
Expectations: States goals of business, captures attention, persuasive, realistic.
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