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SparkWV 2025

Round 2: Lean Canvas + Pitch Deck Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Problem: Clearly defining the problem being solved is essential to a strong Lean Canvas. The problem must be relevant to the target audience.
Customer Segments: Identifying and understanding who the customers are is critical. This includes defining who the product or service is for.
Unique Value Proposition: The UVP explains what makes the business unique and how it stands out in the market. It should communicate value to customers clearly.
Solution: The solution should address the problem and be feasible, effective, and valuable to the target audience.
Key Metrics: Key metrics are the measurable factors that indicate business success. They should be specific and aligned with the business goals.
Channels: Channels describe how the business will deliver the solution to the customer, such as sales and marketing methods.
Revenue Streams: This component should describe how the business will make money, including pricing and sales strategies.
Cost Structure: The cost structure outlines the main expenses the business will face in delivering the solution. This includes fixed and variable costs.
Unfair Advantage: This is the competitive edge that differentiates the business from its competitors. It could be intellectual property, exclusive partnerships, etc.
Pitch Deck Content Quality: The pitch deck should provide clear and concise content with all required components. Each slide must provide value and support the overall narrative.
Clarity of Problem, Solution, and Opportunity: The pitch should clearly communicate the problem, solution, and opportunity in a way that is engaging and understandable.
Target Customer Understanding: The target customer must be clearly defined with an understanding of their needs, pain points, and desires.
Financial Ask: The "ask" should specify how much funding is required and provide justification for the amount, demonstrating a clear financial plan.
Design and Visual Appeal: The design should be professional and cohesive, supporting the pitch with clear visuals, appropriate use of colors, fonts, and images.
Bonus Points: Judges may award up to five bonus points for submissions they feel are exceptional.
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