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SparkWV 2025

Round 2: Lean Canvas + Pitch Deck Rubric

Instructions

Review the Lean Canvas first to ensure all sections are addressed thoughtfully and logically.

Review the Pitch Deck for clarity, organization, and visual appeal.

Ensure each submission demonstrates an understanding of the business model and the ability to clearly communicate the idea.

Provide constructive feedback on areas where improvement is needed, but also highlight the strengths of the submission.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Problem: Clearly defining the problem being solved is essential to a strong Lean Canvas. The problem must be relevant to the target audience.
Customer Segments: Identifying and understanding who the customers are is critical. This includes defining who the product or service is for.
Unique Value Proposition: The UVP explains what makes the business unique and how it stands out in the market. It should communicate value to customers clearly.
Solution: The solution should address the problem and be feasible, effective, and valuable to the target audience.
Key Metrics: Key metrics are the measurable factors that indicate business success. They should be specific and aligned with the business goals.
Channels: Channels describe how the business will deliver the solution to the customer, such as sales and marketing methods.
Revenue Streams: This component should describe how the business will make money, including pricing and sales strategies.
Cost Structure: The cost structure outlines the main expenses the business will face in delivering the solution. This includes fixed and variable costs.
Unfair Advantage: This is the competitive edge that differentiates the business from its competitors. It could be intellectual property, exclusive partnerships, etc.
Pitch Deck Content Quality: The pitch deck should provide clear and concise content with all required components. Each slide must provide value and support the overall narrative.
Clarity of Problem, Solution, and Opportunity: The pitch should clearly communicate the problem, solution, and opportunity in a way that is engaging and understandable.
Target Customer Understanding: The target customer must be clearly defined with an understanding of their needs, pain points, and desires.
Financial Ask: The "ask" should specify how much funding is required and provide justification for the amount, demonstrating a clear financial plan.
Design and Visual Appeal: The design should be professional and cohesive, supporting the pitch with clear visuals, appropriate use of colors, fonts, and images.
Bonus Points: Judges may award up to five bonus points for submissions they feel are exceptional.
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