The submitted Executive Summary must cover the following general aspects of the business:
- Market Opportunity: Founder(s) should
- Understand the current and future market of the business industry
- Anticipate current and future competitors
- Have a clear and concise plan to capture the market and overcome possible obstacles.
- Business Model:
- The business has a clear strategy for production, marketing, and management.
- Profits and revenues are estimated with a detailed cost breakdown of direct and indirect costs.
- Founder(s) have executed a SWOT analysis of their business and their industry's market.
- Management Capability: Founder(s) have:
- A detailed plan of how they plan to manage and grow their business.
- A timeline with short-term and long-term goals.
- Founder(s) have set milestones to establish success/failure.
- Product/Service Offering: Founder(s) have:
- A current product/service offering.
- A sequential plan to introduce and expand their products and services.
- Formatting:
- 12 point font
- 1-inch margins on all four sides.
- Must be submitted in PDF format.
- All submitted work must be the original work of the members of the business (entrepreneurs and/or mentors
Please review the Executive Summary Rubric for full judging criteria.