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Executive Summary

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The Executive Summary is a written business summary, in PDF format, including details of how the business intends to operate. An executive summary is similar to a business plan, but usually shorter, covering much of the same information in summarization.
Guidelines & information
The submitted Executive Summary must cover the following general aspects of the business:

  • Market Opportunity: Founder(s) should 
    • Understand the current and future market of the business industry
    • Anticipate current and future competitors
    • Have a clear and concise plan to capture the market and overcome possible obstacles

  • Business Model: 
    • The business has a clear strategy for production, marketing, and management
    • Profits and revenues are estimated with a detailed cost breakdown of direct and indirect costs.
    • Founder(s) have executed a SWOT analysis of their business and their industry's market. 

  • Management Capability: Founder(s) have:
    • A detailed plan of how they plan to manage and grow their business.
    • A timeline with short-term and long-term goals.
    • Founder(s) have set milestones to establish success/failure.   

  • Product/Service Offering: Founder(s) have:
    • A current product/service offering.
    • A sequential plan to introduce and expand their products and services.

  • Formatting: 
    • 12 point font
    • 1-inch margins on all four sides.
    • Must be submitted in PDF format.
    • All submitted work must be the original work of the members of the business (entrepreneurs and/or mentors

Please review the Executive Summary Rubric for full judging criteria.
Submission deadline
Oct 31, 2023 11:59 PM CDT
Judging deadline
Nov 7, 2023 11:59 PM CST