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2022 Wisconsin High School Business Model Competition

Online Contest Application Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Problem or Need (The problem or need is real, customer has significant pain or has large unfulfilled needs.)

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Solution (Better, faster, cheaper, simple vs complex, quality, efficient, convenient, focused.)

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Target Market (Target Market is large and/or growing, or is a high-priced niche. Customer is well-defined.)

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Competition & Competitive Advantage (Direct vs. indirect competition, barriers to entry? Patents? Partnerships? Clearly superior.)

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Quality of Application (Spent a considerable amount of time on the application. Well thought out responses.)

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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