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Koch Innovation Challenge 2025

Business Model Canvas Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Desirability: The value provided to each customer segment is clearly identified along with a plan for attracting and keeping customers.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Feasibility: Is this solution technically feasible? The activities, resources, and partners needed to implement this business model are clearly detailed.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Viability: Will this business model cover the cost of doing business and will it make money?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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