Instructions
Please score each Executive Summary using the established critera, be sure to include comments that might be useful if the business was to move forward.
Criterias
Choose a score, from 1 (worst) to 5 (best), for each of the following.
Originality of Product/Service - Offering Has the business developed a new, creative, original, or innovative product or service to solve the market’s problem or meet demand? Or is the business offering a fairly typical product or service?
Business Model -
Has the business developed a realistic plan to grow a profitable business by creating a strong management team, analyzing the competition, and creating a marketing strategy? Or does the plan seem unrealistic or flawed.
Financial Accuracy -
Did the business outline accurate and realistic startup costs, projected revenue and monthly/annual cash flow? Or are significant cost categories missing or revenue numbers unrealistic and inflated?
Local Relevance -
Is the business based locally or relevant at a local level with its chances for success (Clay or surrounding counties)? Or is the business not local or relevant at a local level?
Professional Document -
Is the document well organized with no spelling errors and proper sentence structure and punctuation? Would the document be presentable to a banker/investor or not?