2025 Mitchell County YEC

Executive Summary Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Market Opportunity & Strategy: Sizeable market need presented with the ability and plan to capture it? Competition identified and addressed? Would this business stand out against the competition?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Business Model: Company has a viable plan to grow a profitable business? Plan identifies some level of projected growth, including financial projections, as well as any ideas for future expansion ideas?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Management Capability: Founder/team demonstrates the ability to effectively grow the company? This may include future hiring goals and proof the owner could manage and pay additional employees, if necessary.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Product/Service Offering: Do you clearly understand the product or service being offered? Do you think the identified customers/market will be willing to pay for service/product)? Is the product/service able to stand out against the competition, if any?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Grammar: Was the executive summary easy to follow and well-written? Minimal grammatical and spelling errors? Proper use of terminology?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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