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2025 Sterling Youth Entrepreneurship Competition

Executive Summary Rubric

Instructions

Thank you for being willing to judge our competition. I appreciate it very much. Last year two of our businesses performed very well at state and came home with around $5,000 in prize money. It was feedback from the judges and the followup feedback that really pushed their projects over the top.

As you know, the financials are hard to come up with in forecasting profitability. I have encouraged them to know the input costs of their product or service. Personally I wouldn't weigh this category too much. They have to have it, but it is quite daunting for them.

Some of the businesses are hypothetical. Some are real. As fairly as you can try to judge both equally.

Please encourage them and ask questions and most importantly offer guidance and help to them.

Some are doing this because they have to as part of completing class requirements. That is ok.

Lastly, it is not a speaking contest. Some will be amazing and some will not be as good. Try to judge them on the merits of the content more than the delivery.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Product/Service Offering: Customer focused solution with a clear value proposition.What is the problem you are trying to solve? How did you come up with your idea?
Market Opportunity: Market research including target market, how will you reach?, potential growth?, who is your competition?, promotion and advertising, how did pricing strategy?
Business Model: viable plan to grow a profitable business. What is the business entity type? Financials: How much does it cost to make the product or provide the service? How much profit do you expect to make?
Management Capability: Founder/team demonstrates the ability to effectively grow the company.
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