Back to component

2025 Sterling Youth Entrepreneurship Competition

Executive Summary Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Product/Service Offering: Customer focused solution with a clear value proposition.What is the problem you are trying to solve? How did you come up with your idea?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Market Opportunity: Market research including target market, how will you reach?, potential growth?, who is your competition?, promotion and advertising, how did pricing strategy?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Business Model: viable plan to grow a profitable business. What is the business entity type? Financials: How much does it cost to make the product or provide the service? How much profit do you expect to make?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Management Capability: Founder/team demonstrates the ability to effectively grow the company.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Back to component