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2025 Charlie Walker Pitch Challenge

Full Business Plan Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Market Opportunity: Sizeable market need presented, with the ability and plan to capture it.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Business Model: Company has a viable plan to grow a profitable business.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Management Capability: Founder/team demonstrates the ability to effectively grow the company.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Product/Service Offering: Customer focused solution with a clear value proposition.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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