Koch Innovation Challenge 2024

Video Production Rubric

Instructions

These are first-year students just learning about creating Kickstarter-like videos. They will likely not become video editors or cinematographers, but your feedback will help them learn how to use video in conveying their product ideas.

In the comment box at the bottom of the scoring sheet, please provide feedback in the following two areas:

1. List 2 strengths of this video.
2. Give 1 suggestion to strengthen their video.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Audio: The audio is clear and effectively assists in communicating the main idea.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Video: All shots are clearly focused and well framed. Good lighting. Editing enhances final product, clear grasp of techniques and tools evident.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Pace & Timing: All video clips fit the storyline. Clips are just long enough to make each point clear. The pace captures audience attention.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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