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Koch Innovation Challenge 2024

Business Model Canvas Rubric

Instructions

These are first-year students just learning about the business model canvas. They will likely not become entrepreneurs or venture capitalists, but your feedback will help them learn how this works in the real world. They can take this entrepreneurial mindset with them no matter what industry they work in!

In the comment box at the bottom of the scoring sheet, please provide feedback in the following two areas:

1. List 2 strengths of this business model.
2. Give 1 suggestion to strengthen this business model.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Desirability: The value provided to each customer segment is clearly identified along with a plan for attracting and keeping customers.
Feasibility: Is this solution technically feasible? The activities, resources, and partners needed to implement this business model are clearly detailed.
Viability: Will this business model cover the cost of doing business and will it make money?
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