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Pricing
Competitions
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Create a competition
Language
English
Spanish
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Bourbon County YEC 2023-2024
Executive Summary - Business Plan Rubric
Criterias
Choose a score, from 1 (worst) to 5 (best), for each of the following.
Company • States their mission • Fully describes the product or service to be offered • Outlines the company’s history • Identifies the business structure & owners • Establishes short- & long-term goals
1
Poor
2
Minimal
3
Sufficient
4
Above Average
5
Excellent
Marketing • Describes the target market • Explains the size of the market and market trends • Defines and describes the competition • Establishes how they will be unique from the competition • Describes how they will promote their product/service
1
Poor
2
Minimal
3
Sufficient
4
Above Average
5
Excellent
Management & Operations • Lists key personnel & describes their roles • Identifies sources of outside assistance • Describes day-to-day operations
1
Poor
2
Minimal
3
Sufficient
4
Above Average
5
Excellent
Financials • Identifies and describes start-up costs • Defines monthly operating costs • Provides monthly cash flow projections for 12 months and annual projected income statements for 3 years
1
Poor
2
Minimal
3
Sufficient
4
Above Average
5
Excellent
Overall • Well organized • Grammatically correct • Easy to read
1
Poor
2
Minimal
3
Sufficient
4
Above Average
5
Excellent
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