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Bourbon County YEC 2023-2024

Executive Summary - Business Plan Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Company • States their mission • Fully describes the product or service to be offered • Outlines the company’s history • Identifies the business structure & owners • Establishes short- & long-term goals
Marketing • Describes the target market • Explains the size of the market and market trends • Defines and describes the competition • Establishes how they will be unique from the competition • Describes how they will promote their product/service
Management & Operations • Lists key personnel & describes their roles • Identifies sources of outside assistance • Describes day-to-day operations
Financials • Identifies and describes start-up costs • Defines monthly operating costs • Provides monthly cash flow projections for 12 months and annual projected income statements for 3 years
Overall • Well organized • Grammatically correct • Easy to read
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