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RCHS E-Fair Competition 23-24

Executive Summary Rubric

Instructions

The executive summary is a document that details a company's overall plan and how it attends to achieve it. Plans should be a good picture of what the business is, how to will be marketed, what is the competition, management, and financials. It should be organized, professional, and have a solid understanding of the plan.

Please remember that these are business plans that students are creating to learn about what it looks like to create a business. They are most likely not real businesses yet and are still learning the process.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Market Opportunity: Sizeable market need presented, with the ability and plan to capture it.
Business Model: Company has a viable plan to grow a profitable business.
Management Capability: Founder/team demonstrates the ability to effectively grow the company.
Product/Service Offering: Customer focused solution with a clear value proposition.
Overall Executive Summary: Concise overview of plan presented clearly and attractively.
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