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Lincoln County Youth Entrepreneurship Challenge 2024

Executive Summary Rubric

Instructions

Please read and review each executive summary that has been assigned to you. Here are a few tips:

1) Remember these are high school students, not adults. Please provide constructive criticism that is gentle and constructive rather than harsh and discouraging. Students are relying on you as part of a learning process.

2) Don’t give too many '1' or '5' scores until after you have scored all the summaries. After you've reviewed everything, you can go back and adjust scores either up or down based on what really stood out to you in positive or negative ways.

3) Please give each student some feedback in the comments section that reflects the score you are giving them. It’s hard for them to learn if they don’t have an idea of where they missed the mark and/or where they excelled.

4) Students will be able to see which judges (your names) are associated with scores and comments.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Originality of Product/Service Offering - Has the business developed a new, creative, original, or innovative product or service to solve the market’s problem or meet demand? Or is the business offering a fairly typical product or service?
Business Model - Has the business developed a realistic plan to grow a profitable business by creating a strong management team, analyzing the competition, and creating a marketing strategy? Or does the plan seem unrealistic or flawed.
Financial Accuracy - Did the business outline accurate and realistic startup costs, projected revenue and monthly/annual cash flow? Or are significant cost categories missing or revenue numbers unrealistic and inflated?
Local Relevance - Is the business based locally or relevant at a local level with its chances for success (Lincoln, Mitchell, Osborne, or Russell counties)? Or is the business not local or relevant at a local level?
Professional Document - Is the document well organized with no spelling errors and proper sentence structure and punctuation? Would the document be presentable to a banker/investor or not?
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