You should have some idea of the business when you walk up to the table. Was their booth eye-catching? Did they engage, answer questions, stand up? The trade show is as much about the visual appearance as the Q & A. If you are not sure how to score any of the categories, please ask questions to get your answers.
Criterias
Choose a score, from 1 (worst) to 5 (best), for each of the following.