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Cherokee County Youth Entrepreneur Fair

Executive Summary Rubric

Instructions

Constructive Criticism
Keep in mind that these are high school students, not adults. Please provide criticism that is gentle and constructive rather than harsh and discouraging.

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Business Description: Fully describes the product/service the business will offer. Identifies how the product/service benefits customers. Outlines the company history.
Market and Competition: Describes their target market. Explains market size and trends. Defines and describes the competition. Establishes how they will be unique from the competition. Describes how they will promote their product/service.
Management and Operations: Names key personnel and identifies the education, experience and talents they bring to the company. Describes organizational structure. Identifies sources of outside assistance. Describes day to day operations.
Financial Plan: Identifies and describes start up costs. Provides an overview of projected sales and expenses. Identifies the expected breakeven date. Provides a 3 year projected income statement.
Overall: Followed instructions provided. Well organized. Grammatically correct. Easy to read.
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