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Colby YEC

Executive Summary Rubric

Criterias

Choose a score, from 1 (worst) to 5 (best), for each of the following.

Business Description: * Product or service? * Benefit to customers? * Location? * Overall summary of your business.

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Competition: *Who is your competition? *What do they sell or service? *Location? *Competitors' pricing? *How is your service / product different from your competition?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Management: *Team members / responsibilities. *What education, experience, and talents do they bring to the team? *What are anticipated personnel needs now and in the future?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Market: *What methods will you use to advertise? *Will you have a specific brand or slogan? *Is there a demand for your type of business?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

Finance: * Financial Statement and explanation are provided showing a 3 year projected income. Is this a viable business?

1 Poor

2 Minimal

3 Sufficient

4 Above Average

5 Excellent

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