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2024 Charlie Walker Pitch Challenge

Salina, KS

Business application deadline
March 8, 2024
Judge sign-up deadline
Entry fee
Join this competition


Presented by JRI Hospitality and The Bennington State Bank

The second annual Charlie Walker Pitch Challenge will be held on Friday, March 22 at 6pm at Kansas State University-Salina, College Center Conference Room (2310 Centennial Rd). The Challenge is open to residents of Saline, Ellsworth, McPherson, Dickinson, and Ottawa counties. Start-up businesses as well as businesses who have been operating for three (3) years or less are encouraged to apply.

The competition consists of three elements:
  • Full business plan (limited to 12 pages)
  • Elevator pitch video (2-3 minute video)
  • Live pitch presentation (5 minutes) followed by judge Q&A

1st Place- $6000 cash prize
2nd Place- $4000 cash prize
3rd Place- $3000 cash prize
4th Place- $2000 cash prize
5th Place- $1000 cash prize

Application for the competition consists of uploading full business plan, as well as the URL link to a 2-3 minute elevator pitch video that summarizes your business. Application deadline is March 8th, 2024 at 11:59pm. Ten (10) applicants will then be chosen to move on and compete on March 22nd at 6pm for the live pitch presentation and Q&A.  

The entrepreneurial challenge is named in honor of local businessman Charlie Walker, the founder of Blue Beacon Truck Wash, Rolling Hills Zoo, and numerous other businesses. Mr. Walker spent his entire lifetime dedicated to local philanthropy and community support prior to passing away in 2012. His family continues Charlie's commitment to the Salina community through a broad range of civic causes.

Schedule and key dates

'How To Pitch Your Business' 
Thursday, Feb. 08| 5:30-7pm
Prepare for the pitch challenge by taking this free workshop at Kansas State University-Salina.
Click here to register:

Organized by

StartUp Salina

Date and time

Address and location

Kansas State University-Salina College Center Conference Room
2310 Centennial Rd
Salina, KS 67401


Full Business Plan

The full business plan is a written document, in PDF format, including details o...

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Elevator Pitch (Video)

The Elevator Pitch is a short pitch of an entrepreneur's business to a pane...

Weight: 33.3%
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Live Pitch Presentation

The Live Pitch Presentation is a five (5) minute presentation where each busines...

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